Influencer Marketing and Communications Consultant at the intersection of innovation and culture.

Go To Market Strategy: Develop a 360 marketing campaign, rooted in insights, for your product launch or key milestone to thoughtfully reach your target demographic. A consumer-centric approach which seamlessly connects social media, press, talent, owned channel and content messaging.

Brand Communications: Identify creative ways to tell your brand story and amplify across a variety of media channels. Execute media relations and strategic media pitching.

Lifestyle Consumer Expansion: Understand your current business and suggest culturally relevant ways to increase brand and product relevance for a lifestyle consumer.

Influencer Amplification: Develop virtual and IRL experiences to build connection and community. Execute activations and events which authentically communicate your brand and drive social conversation.

Strategy Development: Develop a global or regional talent strategy to ensure brand amplifiers (from micro-influencers to celebrities) are on brand, properly utilized, and authentically collaborated with. Goal is to maximize both the reach and authenticity of the partnership.